Monika Sandoval Lee-Fertal founded Artistry International, Inc. in 1987. Monika holds a degree in Fine Art, Summa Cum Laude, from Kutztown Univesity. She is a Mayflower descendant and the granddaughter of four artists who met during the 1920's at the Pennsylvania Academy of Fine Arts. Her parents are published authors of over twenty non-fiction books.

Married in 2001, Monika and her husband Christopher reside in a historic Victorian home in Lansdowne, Pennsylvania. Besides running a successful corporation, she is committed to numerous humanitarian and environmental causes.